Based in Hilo, Hawaiʻi
We Custom Beauty
Brows, color, and everyday makeup from the rainy side of Hawaiʻi Island.
The collection
The brow and makeup line.
Ten essentials for brows, eyes, lips and cheeks. Prices are placeholders and will be updated when the shop opens.
From Hilo
A makeup and brow studio on the windward coast.
We are based in Hilo, on the eastern, rain-sweet side of Hawaiʻi Island. The light here is soft and a little golden; the look we favor is the same — defined brows, a wash of color on the lips and cheeks, nothing overdrawn.
Pencils, powders, a cream stick, a balm. A short, considered line, made in small batches, for everyday makeup that still feels like you.
Based in Hilo, Hawaiʻi
A simple guide
Find your brow shade.
Start with the color closest to your hair. We will suggest a powder, a pencil, and a highlighter — a starting point, not a rule.
From the studio
Notes from Hilo.
The duo brow powder in Chestnut is the first that has matched my hair without looking drawn on.
I keep the cream stick in Cherry Blossom in my bag — cheeks and lips, one swipe, no fuss.
She shaped my brows with the retractable pencil and the angle brush. Soft, not severe.